Visual Identity:  Amble Concepts

Furniture Company

Amble Concepts is a furniture store that specializes in minimal, vintage pieces with a modern twist. The store's aesthetic is simple and uncluttered, with a focus on high-quality craftsmanship and timeless design. The brand's target audience is discerning consumers who appreciate the beauty of minimalism and the character of vintage pieces.

The brand design conveys a sense of sophistication and understated elegance while providing the aged elements from vintage furniture pieces.

Logotype

To reinforce the minimal, elegant and vintage nature of the companys visual identity, the logotypes and variations used an elegant typeface that shows the timeless aspect of minimal vintage furniture. At the same time, in order to represent the company’s distinct personality, the colors where specially picked to allow readability in small and large spaces.

Applications