Brand Identity:  Blacqwood

Hair Cosmetic - Vancouver, B.C

Blacqwoods goal is to formulate a shampoo and haircare brand that focuses on natural ingredients, formulas and sustainable practices to provide nourishing haircare for the user. With the decline of Covid-19, many men had the opportunity to grow out their hair during quarantine and what better way to reintroduce your new look back into society with luscious hair by using Blacqwood products.

Inspirations

During my visual research, I came across the rubber hose art style and how this style can tie into my brand identity. The branding pays homage to this art style that originated in New York City, thus the illustrations used per branding were inspired by the rubber hose style. 

Logotype

Color palette

Adaption